At Ultimate Hoops, we believe every basketball player should be treated like a professional. However good your game is, our basketball leaguestraining, and events make you feel like a pro. With the help and inspiration of our community, we continue to work non-stop to deliver innovative, one-of-a-kind basketball products for our members to inspire them to #NeverRetire from the game.

In 2006, Ultimate Hoops founder Alan Arlt was determined to build an alternative to the one-hour-a-week recreational basketball league experience. By fusing the on court with online, we created an immersive online experience which engages league players 7-days-a-week with full statistics and rich media content. Now, basketball enthusiasts everywhere are craving the Ultimate Hoops League, making it the largest recreational league in America.

In 2014, we launched our basketball training products for players of all ages and skill levels. Our Ultimate Hoops trainers don't just create better basketball players. They're focused on changing lives. We believe success is building the complete basketball player on and off the court.  

Since being acquired by Life Time Fitness in 2008, we also deliver daily pickup ball to over 70,000 Life Time basketball members on over 100 courts across the U.S. & Canada. 

Our story continues to be written...we can't wait to experience the next chapter with you.


Ultimate Hoops Basketball Core Values