Inspiring players to keep playing the game.
HOW WE DEFINE SUCCESS
Your basketball career should never end when you turn a certain age. Success, for us, is defined by playing the game for a lifetime.
CELEBRATING THOSE WHO CONTINUE TO PLAY THE GAME
We're 100% focused on creating basketball experiences to inspire our players to never retire from the game.
OUR CORE VALUES
Professional Playground: Fun is the #1 ingredient in building intrinsic motivation in kids and adults to keep playing and improving.
Real Relationships: We seek what is best for our players over our own interests.
Limitless: We inspire others with our thirst for continual improvement on and off the court.
WE DELIVER THE BEST REC BASKETBALL LEAGUES
The Ultimate Hoops League revolutionized the recreational basketball world when it launched in 2006 and has grown into the largest recreational basketball league in America.
WHERE ARE WE GOING?
We're on a mission to build a better basketball world where unlimited options are available for players to continue to play the game.