NEVER RETIRE

Inspiring players to keep playing the game


70% of kids quit playing sports by age 13 and never play again
— National Alliance for Youth Sports

CELEBRATING THOSE WHO CONTINUE TO PLAY THE GAME

We're 100% focused on creating basketball experiences to inspire our players to never retire from the game.  

OUR CORE VALUES

Professional Playground: Fun is the #1 ingredient in building intrinsic motivation in kids and adults to keep playing and improving.

Real Relationships: We seek what is best for our players over our own interests.

Limitless: We inspire others with our thirst for continual improvement on and off the court.

HOW WE DEFINE SUCCESS

Your basketball career should never end when you turn a certain age. Success, for us, is defined by playing the game for a lifetime. 

WE DELIVER THE BEST REC BASKETBALL LEAGUES

The Ultimate Hoops League revolutionized the recreational basketball world when it launched in 2006 and has grown into the largest recreational basketball league in America.

HISTORY

Founded in 2006 by Alan Arlt and acquired by Life Time in 2008, Ultimate Hoops is now available in 112 Life Time locations in 35 major markets across 27 states and Canada.  

WHERE ARE WE GOING?

We're on a mission to build a better basketball world where unlimited options are available for players to continue to play the game. 


Support our mission of keeping kids in game