LET'S CELEBRATE THOSE WHO CONTINUE TO PLAY THE GAME
70% quit playing basketball by age 13 and never play again. That's a sports tragedy we're determined to fix. We're 100% focused on creating basketball experiences to inspire our players to #NeverRetire from the game.
OUR CORE VALUES
Professional Playground: Basketball is game and it should be fun. Always. Fun is the #1 ingredient in building intrinsic motivation in kids and adults to keep playing and improving. | Real Relationships: We seek what is best for our players over our own interests. | Limitless: We inspire others with our thirst for continual improvement on and off the court.
HOW WE DEFINE SUCCESS
Your basketball career should never end in junior high. Or after high school. Or college. Or when you have kids. Or when you turn a certain age. Success, for us, is defined by playing the game for a lifetime.
WE DELIVER THE BEST REC BASKETBALL LEAGUES
The Ultimate Hoops League revolutionized the recreational basketball world when it launched in 2006. The continued approach of treating our players like professionals has resulted in us becoming the largest recreational basketball league in America.
Founded in 2006 by Alan Arlt and acquired by Life Time in 2008, Ultimate Hoops is now available in 110 Life Time locations in 35 major markets across 27 states and Canada.
WHERE ARE WE GOING?
We're on a mission to build a better basketball world where unlimited options are available for players to continue to play the game of basketball.